Email effieryu@gmail.com→
Instagram @effie.ryu→
LinkedIn effie Kyoungmin Ryu→
Brand & creative lead specializing in brand strategy, identity systems, and creative direction within the Web3, crypto, and fintech sectors.
Translates complex blockchain and financial concepts into cohesive design systems and narrative-driven storytelling that enhance trust, engagement, and visibility.
Experienced in go-to-market (GTM) initiatives, creative operations, and brand leadership, delivering consistent and scalable creative outcomes across global channels.
Let’s connect—reach out via email!
Sideblock on the hill
Hosted by Presto, Hedera, Glassnode, Galaxy, Ethena, Arkham, Morph, DYDX, BitGo, Animoca Brands, BIO, Stacks, Nexpace
2025 Key Graphics, Motiongraphics, Print Material, Photography, Videograph creative direction, Merch production
Buidl&Bites
Hosted by Blockdaemon & Presto, Sponsored by Solana Foundation & Zodia Custody
2025 Key Graphics, Motiongraphics, Print Material
KBW Presto VIP Dinner
2025 Key Graphic, Print Material, Photography
Crypto Open House
Hosted by Presto x Cricle x OSL
2025 Key Graphic, Motion graphic, Print materials